laura (laur)
abundance mindset, pm in crypto, views are mine
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Since I started in crypto 3 years ago, I’ve run dozens of user interviews, trying to crack the crypto adoption funnel. How does someone go from normie → newbie → savvy? Where do they start? One theme has stood out: Everyone has a friend who helps. Someone who walks them through setting up a wallet, depositing funds, and making them feel safe: a trusted guide. For me, that person was my now-husband, who onboarded me to Fortmatic (now magic labs). And when I talk to users today, the story hasn’t changed. ~40% of survey respondents cited trust as the biggest barrier to entry in crypto. And honestly, that’s not surprising given all the rugs, scams, and hacks. Trust is everything. Crypto products should feel like a friend guiding you through the process. How did you get into crypto? Who, or what, helped you take the first step?
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Just tried the hot new aura frame. It says I'm a CLEMENTINE.
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ethdenver recap: > wore chapstick… still had chapped lips > cozy gatherings > big side events > @shefiorg w/ banger panels (as per usual) > (still) bullish on consumer crypto > no shortage of fake news > received my first pair of @chipped nails … so fun > excited for the future of farcaster
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The best responses often come to me after the conversation’s over. It’s a strength when I have time to reflect... but not as useful in meetings or interviews when I’m asked tough questions on the spot
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