@lata
easily the best analysis I've seen on airdrops, some takeaways:
- iterative airdrops > one-off airdrops
- use criteria that builds off past airdrops
- incentivise users to stick to 1 wallet
- less "predictable" criteria -> better retention results
https://kermankohli.substack.com/p/the-airdrop-trilemma-a-data-problem
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