Founders

Today's web3 with a16z episode is all about marketing — including differences between marketing in crypto and traditional tech.

The conversation shares a candid look at what works — and what doesn’t — when it comes to building reputation and community, attracting developers, hiring teams and agencies, launching tokens, raising founder profiles, and more.

Our experts are:

... Amanda Tyler (@amandatyler), who was most recently Head of Marketing at the Optimism Foundation (and was formerly at Polygon, Coinbase, and Google);

... Claire Kart (@clairekart), Chief Marketing Officer at Aztec (who previously was at Risc Zero and SoFi);

... in conversation with Kim Milosevich (@kimbatronic), CMO at a16z crypto (who was formerly VP of Comms at Coinbase, and who has spent decades in tech at a16z, Skype, Yahoo, and elsewhere).

Check out the full episode:  https://a16zcrypto.com/posts/podcast/marketing-101-startups-token-launches-memes-devs/

Marketing in crypto requires a unique approach - check out my convo with @amandatyler & @clairekart to hear more about tips for targeting developers, building your profile and more. Would love to hear your thoughts!

👋 Hi, we’re on the same team. 🔴✨Head of Marketing @ Optimism 

CMO Aztec // mother of chains // in testnet // reply girl

Just watched it the day before yesterday.. absolutely loved it.

Some of the insights shared were things you just can't find on Google. Felt like a behind-the-scenes pass into how things really work.

One thing I'd really love to see in the next session:
•  Bringing in A-list hiring managers on the panel. Would be super valuable to hear directly from the folks who are actually making the calls how hiring really works behind closed doors.

Also, a deeper dive into:
How to actually become a A-star candidate.