“Functional ice cream” https://x.com/tyrelsj/status/1924937678715580830

I’m sick of this to be honest. I used to lap it up, too. F out of here with the jacked guy on the carton man. It’s a dessert

We did it. 6 weeks til retail.

Pasture Raised Dairy &amp; A2 Protein
All-Natural Organic Ingredients
400 Cals / 35G Protein

NO Artificial Sweeteners/Flavors
NO Natural Flavors

We did the “impossible”. The cleanest &amp; tastiest functional ice cream. Coming to grocery freezers in 6 https://t.co/gu36xDCXHO

Tyrel

The Farcaster formerly known as Kchamp. Books, beats, bodybuilding, bright ideas and beautiful things.

katherinechampagne.com

Growing veggies for the fine folks of Southeastern Massachusetts, w/ a focus on nutrient quality. Always interested in the evolution of digital payments.  🎩 

I’m launching 

“fatty” none of this extra protein

Like the A2 milk though

600 cal per serving, 2400 per pint

Silhouette of massive gut guy watching tv on the couch.

"Natty ice cream" sounds like ice cream flavored like Natural Light beer. 

But maybe that's a millennial thing, and I'm not the target audience here.

Just give me the good old ice cream like I had an hour ago

Lossened a rusted bolt with Natty today and barely broke a sweat thanks to the power of Zeus. Functional indeed.

Simple branding.

In the fitness community ‘Natty’ is a common bodybuilding term for ‘non-steroid user’. It’s meant to be a proud representation of hard work to look as fit as humanly possible.

So if the product is called Natty than it makes sense they finally put a muscle bound dude on the cover.

https://www.instagram.com/reel/DICEKT0uHnw/

vanilla icecream with protein powder; revolutionary 🙃