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Asking ChatGPT About Affairs or Abortion? Be Careful, Marketers Are Peeking at Your Prompts
OpenAI generally doesn't share your ChatGPT conversations with third parties. However, an analytics firm has discovered a way to capture users' prompts, which can reveal queries about sensitive topics such as prostitution, medical conditions, and immigration status.
New York-based Profound has been selling access to the queries through a service called Prompt Volumes, which launched earlier this year.
It can help companies identify what users are asking major chatbot providers, including ChatGPT, Google Gemini, and Anthropic's Claude, though ChatGPT data dominates.
The data is anonymized and scrubbed of identifying information before it's licensed to Profound, the company says. However, people tend to reveal more personal information to chatbots than they would during a Google search, for example.
And they may not be aware that this data is being shared with third parties.
Profound's Prompt Volumes feature lets you search the archive, and it shows that ChatGPT users have been querying for all kinds of topics, including sex dolls, suicide, and infertility treatments. I signed up for a free trial to see how it works.
Lee Dryburgh, a researcher in marketing visibility and founder of his own consultancy, Contestra, has been warning about the privacy implications.
"The great majority of users have no awareness [that] their chats are being grabbed off their screen, sent over a network, packaged, and resold," he tells PCMag.
Full article: https://www.pcmag.com/news/ask-chatgpt-about-affairs-abortion-be-careful-marketers-peek-prompts 0 reply
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