@karsfsen
Music platforms increasingly integrate social functions—sharing, commenting, collaborative playlists—to deepen engagement. User interaction fosters community, enhances discovery, and drives repeat usage. Social features create network effects: friends influence listening habits, encouraging platform loyalty. Artists benefit from audience insights and viral amplification. Platforms combining social interactivity with personalization and exclusive content improve retention, monetization, and overall user satisfaction, making social features a strategic tool for engagement and loyalty.
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