@kames
This week we launched /emerald reward campaigns on /base with prizes like a $15,000 @pooltogether prize delegation, @basegod collectible #491 and @moonwell $50 USDC lending position.
https://www.emeraldfi.xyz/rewards/upcoming
Our goal is to better understand how onchain brands can connect with smart wallet users and nurture a meaningful relationship overtime. First step is targeted reward campaigns to encourage onboarding and exploration.
Next is understanding how commerce can be integrated into this flow i.e. when you checkout, users are automatically be entered in onchain brand reward campaigns.
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