@jwolf

Crypto marketing has a marketing problem. Marketers in the industry get treated like high school art students (many justifiably) while engineers with 1000 mau’s get the hero-treatment. “KOLs” are the only class of marketers that get any respect and the good ones don’t want to talk about your project, they have better things to do… 99% of founders need to drop this whole “we’re gonna make it with zero marketing” to try and become the next Telegram and stop seeing it as a rite of passage. In reality, most technology companies need marketing to capture attention and drive revenue. How we can fix it🧵

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