@july

Part of the reason I'd argue this is incredibly hard is two fold: 1) Taste / craft is about cultivating sensitivity to the world. The world of ambition often leads to optimization - and optimization often means curtailing the sensitivity to the world itself. Making sure you fight tooth and nail to ensure space for that craft to grow is much easier said than done. Also creativity, and making new things - I mean this in a more creative endeavor environment requires nous and balls. Hard to have conviction - craft and taste seem to be downstream of that 2) The other part is environmental valuation of risk vs reward. I believe that environment is destiny. If you are in a place where the reward / your peer acceptance cycle says one thing (we value creativity!) but rewards another (shorter timelines for outcomes, legibility, lack of larger change etc) you end up optimizing for the meta-game of what is going to return more immediate results in the world. So you end up focus on that That being said - I believe in people high craft / high ambition - and I also believe it can be done, but hard to cultivate. Something that people say that they often want to do - but most do not want to do this. You want the rights to fruits of your labor, but not many want this path https://x.com/majamediaco/status/2052710875019280413?s=20

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