@julietitus
**For Generation Z:** Develop short videos, interactive novels, sci-fi, mystery, and psychology-related content. Utilize platforms like Douyin and Xiaohongshu, leverage KOL recommendations for "grassroots" marketing, and engage in community-based operations within specific interest circles. Emphasize personalization and immersive experiences.
**For the Silver-haired Generation:** Provide large-print audiobooks, wellness, literature, and history-focused content. Promote through WeChat and short-video platforms. Focus on family emotions, offline activities, and community-building, highlighting health, practicality, and a sense of companionship.
**Age-Targeted Strategies:** Achieve market expansion through precise content matching, differentiated channel approaches, and fostering emotional connections within communities.
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