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@juli

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Some of the small Apps can turn into bigger solutions by being integrated in top (crypto) Social apps but there should also be new platforms for outreach. What are tools any crypto project should use? What is missing on farcaster? What would help you reach potentially new users across old social (Instagram, twitter) or target top crypto Users?

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Onchain crypto offers Tons of Data and Web 3 social (wallet messaging, farcaster, etc) offers a great touchpoint to target users. 1. currently seeing mostly somewhat stupid engagement tracking and consequently farming (Kaito, Cookie, AI agents..) 2. data analytics & targeting should go a lot deeper than social Media analytics with tools like Spindl. Imagine Facebook Ad Manager for Farcaster & onchain Token Communities. 3. we‘re seeing small but helpful niche tools like degen, noice, qr, scratcher to grow attention, interest, engagement and I Imagine we‘ll see a lot more of those as well as some bigger projects that will be user by all crypto projects and maybe even businesses to target crypto Users.

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Onchain Marketing and the onchain Marketing Stack will Look very different soon (pretty big Business opportunities! Farcaster eco is among pioneers) - but you gotta leverage existing strategies to win today.

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Zora, Farcaster & co need to tailor better to different stakeholder groups such as speculators. Speculating (tooling, XP) got already better, also thanks to 3rd party developers, but enabling speculators to discover tokens, chat with others, organize and support is still very early. Small things like getting a notification for new token launches, Token cashtags, token mcaps (farcaster) or mcap Rankings & top comments (Zora) are Great Features in the right direction but there‘s more low hanging fruit to copy from successful products.. Important: I don‘t want this to go against the „normal“ aka non hyper-speculative enduser behavior but rather unlock it for those that want it.

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I would are: No one wants to use other clients But many value access to a main social media feed + x (crypto wallet, apps, community/interest chats). Prob will use Channels again for some startup/token community/friends group - but still afraid I put in effort that goes to waste (without good tools, with incoming changes)

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I‘d be up to drop a few Cents to creators that catch my attention cc @div @jacob

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Me things putting 30% or more in a treasury vault makes it much easier to pump a token early-on with more concentrated holders + 30+% no sell pressure. For example when I saw Noice at 1.5 mio FDV, circulsting supply was less than 1m - a previously magic barrier for some farcaster tokens. Ofc some tokens may also have some fundamentals and farcasters are looking for a good play

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Press Like if you get this notification daily and save your Mons last minute 😂

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Whenever I Check the Zora App I wanna Click like a few times without buying things

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Time to Switch things up again. Bring your own style, put in some personal touch. People will connect on a deeper level when you stand out and offer something special. That can be anything like a super localized offering, a unique product, a friendly Face, a different look or some other twist. I believe this Trend is also happening due to founders being more professional, getting outside funding, scaling small shops into venture chains.. The same applies online & with the next Wave of AI products where we already get more and more content, same same Websites and you can really stand out by offering a personalized, customized, unique XP/website/product.

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I kinda like Minimalist and Bali Style beige brown grey coloring but it‘s really becoming boring and monotone These days. Every new coffeeshop looks cool but the Same and they even offer the same overpriced coffees, unhealthy cakes and 3 pairs of Bagels/sandwiches.

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Locked in a 2-week Holiday roadtrip for July! I.e. it‘s about time to also put focus again on growing vacation Funds 😜 Can you guess the location? 🚘 🚵‍♂️ 🧗🏼‍♂️ 🏰🍇⛱️

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I told 5 friends the day before That This is a 100m mcap coin trading sub 5 mio and one even bought a wrong anon coin 😄 For stupid (& correct) reasons it never grew past the initial hype though.

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You guys have some great output. How many people are you?

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After your first Investment rounds I thought that‘s one of the few rare ones I‘d really like to participate because you built a value-add product (I used & pitched to builders) that has massive growth potential. Congrats & good luck growing faster from now on 🙂

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Do you remember the Facebook Messenger Icon on the Screen? That was something different! The Messenger xp was always solid but I somehow moved on (more towards WhatsApp & Telegram) when I moved on from Facebook.

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Re 2: many things are possible but we indeed always see very dominant, replicated strategies for a period of time. A mix would probably be better for many. Re 4: Requires serious teams with planned out strategy & appetite for “fair public market launches. hence the good ones mostly go directly to VCs with much less headache and personal financial risk (Just adding this additional reply here too to not lose it in the thread) https://farcaster.xyz/juli/0xbf6aadfe

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It’s a good thing we’re talking about revenues and value (re)distribution again, and also offering token holders something - even ownership & dividends in some app coins. That said, it would probably make sense to run many revenue-generating onchain businesses as normal startups; AND rather launch onchain economies AND become specific stakeholders in those economies; Where it’s worth to engaged hold tokens to do xyz and earn more with it. (Still very early in how we use crypto, not really leveraging it for its qualities including fine-grained incentives, coordination, stakeholder micro-payments..)

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I just hope you don’t build too much friction when (usage, stakeholder) adoption is the one thing crypto projects need most: 1. Funding is important to build something of value. 2. Revenues are a great if not the best funding mechanism traditionally, in Web2. 3. Most crypto projects (aside hyped trading venues, core defi primitives) have a hard time getting revenues as onchain usage is still early-stage. I do believe you should go for revenues (to reuse for growth etc) but also to think of value accrual for stakeholders versus pure value capture 4. Teams owning a token, selling 10% of their 10% at 1m, 10m mcaps or OTC to venture/community investors to have enough funding might work out better than a 5% sell tax on every trader.

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