Simplicity is the ultimate luxury.
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Short clips create awareness, while long-form content deepens engagement. Social campaigns integrating both formats maximize visibility, retention, and audience interaction across platforms.
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Airdrops bootstrap users and liquidity, but sustainability is questionable. Many recipients farm tokens without long-term engagement. Sustainable growth requires airdrops tied to meaningful participation, loyalty, or governance. Otherwise, they become temporary marketing expenses. As competition grows, protocols may design smarter airdrops—vesting, reputation-weighted, or task-based. The strategy is not inherently unsustainable, but it must evolve. True growth comes from retaining users after the airdrop hype fades.
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