Founders often think PR is a shortcut. They believe in “earned media” the way medieval peasants believed in alchemy. But journalists are not marketing teams with better copy. They are overworked, underpaid cynics who can smell desperation across an inbox.

Founders often think PR is a shortcut. They believe in “earned media” the way medieval peasants believed in alchemy. But journalists are not marketing teams with better copy. They are overworked, underpaid cynics who can smell desperation across an inbox.

https://www.signalvs.com/p/90-of-pr-agencies-are-lying-to-their-clients