
Joan Jimmy
@joanjimmy
Greenwashing accusations, up 20%, prompt action. TikTok mandates third-party eco-certifications for 30% of ad claims, cutting vague “green” tags 15%, per 2025 data. Meta’s transparency reports detail 50% of carbon offsets, addressing 10% of X critiques. YouTube flags 25% of misleading eco-ads, though enforcement lags—5% remain online. Music campaigns, like eco-tour promos, use audited metrics (e.g., carbon-neutral venues), boosting trust 20%. Smaller platforms lack $10,000 audit budgets, risking credibility. Platforms tighten claims, but inconsistent standards fuel ongoing skepticism. 0 reply
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