@jk

Greatness isn’t in the attain. It’s in the maintain. Anyone can create. Very few can sustain. The biggest AI unlock for creators won’t be making things, it’ll be maintaining them. Creation is being solved. Maintenance is the bottleneck for great creations. I talk with young people all the time. They’re prompting and generating everything. They generate games, videos and brands. But they struggle to keep them alive. Why? The game breaks, they abandon it. Channel stalls, they quit content. The brand falls off, it’s dead. This age group wants to make their version of Fortnite or MrBeast. They want to skip ahead to the fun parts. They want the shortcut past all the headaches. Maintenance collapse is crushing their creation dreams. They’re already prompting games, videos and thumbnails. But they can’t tell an AI “keep my game healthy,” “help me evolve my content so my channel doesn’t fall off,” or “ship weekly updates.”

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