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Apple will dominate and it won’t even be close. Meta hasn’t had a social platform innovation since newsfeed; they grew purely through acquisition and ruthlessly copying competitors. Creating an integrated hardware and software platform from scratch just isn’t in Mark’s wheelhouse
Conversely Apple understands how to build new consumer platforms AR experiences are inherently unnerving for many people, very sci/fi I expect Apple to launch their AR platform focused on how it augments your personal life and helps you connect with family Not run around with a cartoon avatar in the metaverse