Jesse (jessse)

After spending 6+ years at a major tech company and a big 5 ad agency, Ive learned that the heavy hitting brands entering Web3 turn more like cruise ships than speed boats. Here are 5 quick case studies that marketers are studying today as they plan to enter the space tomorrow:

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Samsung X Discord: Simple yet effective first step - (6/22) Samsung launches a discord server to expand its Web3 presence and build out a metaverse strategy.

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Doodles X Behr: (3/22) Gary Vee & Vayner3 authentically intros Behr Paint, a 75 y/o paint company, to web3 via a collaboration with Doodles that “speaks to each brand’s core values and mission, bringing their mutual love for color to inspire their communities”- avery akkineni

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After spending 6+ years at a major tech company and a big 5 ad agency, Ive learned that the heavy hitting brands entering Web3 turn more like cruise ships than speed boats. Here are 5 quick case studies that marketers are studying today as they plan to enter the space tomorrow:

• 2 replies
• 0 recasts
• 1 reaction