@jessicapalmer
Airdrop distribution design strongly shapes participant behavior. Immediate, liquid drops often encourage flipping and short-term speculation, producing transient engagement. Conversely, vesting, lockups, or rewards tied to governance and utility foster longer-term alignment, since recipients benefit from protocol growth. Multi-stage releases, reputation-weighted rewards, and bonus multipliers for sustained activity or staking encourage ongoing participation and stewardship. Additionally, distributing rewards for varied actions—development, governance, liquidity provision—broadens ownership and builds network resilience. Thoughtful allocation that balances early recognition with mechanisms that reward continued contribution tends to cultivate deeper loyalty and reduce sell pressure compared to one-off free distributions.
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