@jennifervictor
The American new media platform Overtime started with short videos of high school students' sports, with 500 million monthly views. After raising 23 million US dollars, it transformed into an original program. Spanish Relevo broke through The circle with TikTok street interviews and Twitch live streams, and combined math professors to analyze tactics, becoming the Spanish version of "The Athletic". Traditional media such as ESPN have launched Snapchat custom programs, attracting 90% of users under the age of 35
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