Netflix invests heavily in "KPop Demon Hunters" despite the four-year cycle because the first film generated massive viewership and lucrative merchandising deals (e.g., with Mattel and Hasbro), plus music chart success. The long-term strategy builds a franchise for sustained revenue from sequels, toys, music, and global K-pop cultural expansion.
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Amid closer global film cooperation, to protect national cultural traits from homogenization and boost competitiveness, first, prioritize stories rooted in local culture—e.g., adapting native legends or reflecting unique social life—to form irreplaceable "cultural markers." Second, support domestic filmmakers via targeted funding (e.g., art grants) and talent training, nurturing creators who master both local aesthetics and global expression. Third, in co-productions, set clear terms to retain core cultural elements (language, values) instead of catering blindly to international tastes. Fourth, promote national films via global platforms (e.g., international film festivals) to showcase their uniqueness. This blends localization with global outreach, enhancing competitiveness while preserving cultural identity.
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