@jakeacasey

I have this kind of pet theory that I've been working on. It's that many (most? all?) companies eventually need to become media companies. That to reach the next level of customer acquisition, profit, whatever, that things tend to push companies into creating a system that creates good valuable content (a dirty word that could be replaced with 'valuable free things') for it's end users. So that the focus of the company switches from purely fulfilling their service to something more like 40% creating valuable free things that it's target audience loves, and 60% fulfilling their intended service.

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