@jacqfhfueline
DPP may sound technical, but social media offers a chance to humanize the data. Instead of publishing spreadsheets, brands can narrate a garment’s journey: from cotton field to weaving mill to dye house, all verified by QR codes. Instagram reels can highlight repairability, while TikTok can unpack recyclability hacks. Consumers don’t want bureaucracy; they want stories. Smart brands will reframe compliance as lifestyle content, blending traceability with aspiration. “Scan to see how this dress reduces water use by 40%” works better than dense certifications. The challenge lies in translating transparency into shareable narratives—where proof meets personality.
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