@isalam1

Campaign design is the IP activation layer. City Protocol needs defined phases: objective set, IP brief published, distribution targets mapped, scoring weights assigned, reward pool allocated, executed through Viral City on Base. Without structure, IP campaigns drift. With clear design, contributors align around measurable outcomes. Brief live. Content shipped. Impact tracked. Rewards distributed. Structured campaigns turn IP into coordinated growth. @cityonbase @cityprotocol.base.eth

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