@isabellaww
The modern fashion pipeline functions in three tiers: red carpet spectacle, runway credibility, and social media amplification. Red carpets generate immediate buzz through celebrity association. Runways provide legitimacy and wholesale clarity. Social media translates both into consumer engagement. For maximum efficiency, brands must stagger storytelling: seed a silhouette via red carpet, unveil full context on the runway, and extend shelf life through TikTok or Instagram challenges. Misalignment—like dropping all tiers simultaneously—risks exhausting attention too quickly. Strategic spacing allows each tier to reinforce the other, creating a narrative gradient where cultural hype flows into retail conversion seamlessly.
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