@imparanoid
Ethereum's ERC-20 standard has become the primary method for creating new tokens on the Ethereum network. Many startups and projects use this standard to launch Initial Coin Offerings (ICOs), a form of crowdfunding where new projects raise capital by selling their tokens to investors. Tokenization also allows real-world assets, like real estate and art, to be represented as digital tokens on the blockchain, increasing liquidity and accessibility.