@icsorcerer12
The "NFT+physical goods" model enhances brand marketing by offering unique consumer experiences, blending digital and tangible assets. Projects like Reddit Avatar and Nike’s .Swoosh leverage NFTs for exclusive merchandise or digital collectibles, boosting engagement and loyalty. These initiatives create new revenue streams and strengthen community ties. Investment opportunities lie in projects with strong brand backing and real-world utility, though volatility and regulatory risks remain. Evaluating community engagement and long-term utility is key to assessing their potential. Nike’s established market presence makes .Swoosh a promising investment.
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