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The Pink Tax Is Still Here — and It’s Costing Women Billions
Walk into a store and compare men’s and women’s products side by side — razors, deodorants, even basic T-shirts. Women’s versions often cost more, even when they’re functionally identical. This “Pink Tax” isn’t just about consumer goods; it reflects a broader pattern where women pay more to exist in the same society.
Over a lifetime, these small price differences add up to thousands of extra dollars spent. Factor in the gender pay gap, and women are effectively taxed twice — earning less while paying more. And unlike sales tax, the Pink Tax isn’t legislated — it’s hidden in branding and marketing strategies that assume women will pay for “feminine” design and packaging.