@humpty.eth

Over the past year, OnchainCreators ran three experiments to better understand a critical question: How does crypto reach every day people and grow beyond the few who care and use the products? • A creator summit in Denver, convening creators already shaping how crypto is expressed. • An creator house in New York, where we partnered with Coinbase to introduce the Base app (beta) to creators first. • A multi-city creator rally from Buenos Aires to Boulder and back to Denver, designed to make crypto something people could experience, not just learn. Each experiment operated at a different layer of the ecosystem: Convening. Activation. Distribution. And they all led to a shared insight. Crypto’s challenge is not awareness. It’s translation. The industry has made meaningful progress on infrastructure. But what’s missing is a cultural layer that makes that infrastructure legible to broader audiences. Creators fill that role. • They translate systems into stories. • They turn participation into understanding. • They shape how crypto is experienced, not just explained. Across each experiment, the pattern was consistent: When creators are positioned at the center, engagement deepens and the ecosystem becomes more accessible. This is a shift in how crypto is introduced and understood. In 2026, we’re continuing to build on this work and explore what comes next.

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