Nouns showed up strong at @ethdenver Through the Onchain Creator Rally, 100+ people found our pop-up activations across the city. Many were discovering @nouns-dao for the first time. Others were excited to see how active and alive the community is. Creators designed Noun traits. Wore Noggles. Played with Nounish Friends. We received nearly 60 submissions to the Rally, a clear signal of how much energy there was around creating with Nouns. Play sparked curiosity. Creativity made it click. Designing traits, wearing Noggles, meeting Nouners in person. That’s what made Nouns real. Conversations about auctions and proposals followed naturally because the culture came first. When creativity and play happen in public, communities get seen. And when communities get seen, they flourish. Nouns is alive wherever people gather to create together.
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Over the past year, OnchainCreators ran three experiments to better understand a critical question: How does crypto reach every day people and grow beyond the few who care and use the products? • A creator summit in Denver, convening creators already shaping how crypto is expressed. • An creator house in New York, where we partnered with Coinbase to introduce the Base app (beta) to creators first. • A multi-city creator rally from Buenos Aires to Boulder and back to Denver, designed to make crypto something people could experience, not just learn. Each experiment operated at a different layer of the ecosystem: Convening. Activation. Distribution. And they all led to a shared insight. Crypto’s challenge is not awareness. It’s translation. The industry has made meaningful progress on infrastructure. But what’s missing is a cultural layer that makes that infrastructure legible to broader audiences. Creators fill that role. • They translate systems into stories. • They turn participation into understanding. • They shape how crypto is experienced, not just explained. Across each experiment, the pattern was consistent: When creators are positioned at the center, engagement deepens and the ecosystem becomes more accessible. This is a shift in how crypto is introduced and understood. In 2026, we’re continuing to build on this work and explore what comes next.
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24 hour report. Second newsletter went out yesterday. Open rate is still higher using Beehiiv. CTR also continues to outperform previous platforms by 300%. Interestingly, people are clicking through to YouTube and subscribing to my channel there too. Next test is monetization, which is one of the key features why many creators choose it over other platforms.
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