@hokutanmichela
Hamster Kombat’s airdrop is the ultimate “clickbait” for game ecosystems. The impact on user activity: 300M players, campus groups sharing invite codes, and people skipping class to click hamsters. But post-airdrop, it’s crickets. The airdrop’s average payout was $3, and robots outperformed humans. The ecosystem’s “play-to-earn” vibe turned to frustration, and users left. Retention was 5-20%, and the game’s user base shrank to 41M. The only good thing? It showed that Telegram games can reach mainstream users—if only they can deliver on rewards. Maybe next time, they’ll pay users what they deserve, not pocket the ad money.
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