Hiten Shah

@hiten

169 Following

481 Followers

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Most products ask too soon, give too late, and hide the payoff behind one more step. Over time, those mismatched trades add up to mistrust.

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Everyone is a manager of AI. But there’s no job description. No onboarding. No calendar full of 1:1s. Just a blank input field and the illusion that the work ends when the output appears. But that output is a mirror. It reflects your ability to give direction, to review work, to revise without micromanaging, to course-correct without confusion. You don’t “use” AI. You manage it. And if you don’t manage it well, it will quietly underperform like any team left in the dark. The best AI users aren’t the best engineers. They’re the best managers. The ones who ask better questions, give clearer briefs, and notice when something’s off before it becomes a pattern. You’re going beyond talking to a tool. You’re leading a system. The faster you realize that, the faster it gets useful.

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Some people chase an outcome. Others are fueled by something they can’t name and wouldn’t trade for anything.

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Clear thinking is the highest ROI skill.

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do it for the feedback

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Extreme highs and lows should not turn into an addiction. Your internal and external world don’t need to match each other, in fact they probably shouldn’t.

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The older you get the harder it is to fight the tendency to stick to your defaults.

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I’m in a f!ck it we ball mood.

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if you’re drawn to it then double down

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Founders talk. In Slack groups, DMs, late-night text threads. They don’t care about your firm’s logo. They care how you showed up when the company was burning. That’s the reference check that matters.

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Being a first-time founder is like speedrunning identity crises. You’re constantly being asked to become someone you weren’t yesterday. And you don’t get to opt out. Not if you want to survive.

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Being careful feels responsible. Especially when you’re smart. It’s easy to justify waiting for more data or a better plan. But a lot of what looks like caution is just a way to avoid feeling exposed. It’s quieter than fear, but maybe more dangerous.

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Momentum is strange. It has its own psychology. People will forgive a lot if they feel like something’s happening. Even bad ideas feel better when they’re moving. It doesn’t last forever. But while it’s there, it’s almost like everyone becomes smarter.

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“If you build it, they will come” is the biggest lie in tech. They won’t. They’re busy. They don’t care. And your product isn’t special. Obsession gets users. Distribution keeps them. Delusion gets you neither.

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If no one’s using it, nothing else matters.

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You can restart momentum the moment you decide to show up loud again. Ship something. Say something. Make people feel something. Attention is earned. And you can start earning it again, tonight.

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You don’t need to build trust. You need to stop breaking it. Confusion breaks it. Inconsistency breaks it. Pretending to care breaks it.

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AI will flood the world with words. Writing is no longer scarce. Everyone can publish. Everyone can sound smart. Content is infinite. But meaning is harder to find. What we’ll crave is signal. When noise is everywhere, signal becomes rare. We won’t want more content. We’ll want something that actually moves us. The kind you save, quote, and send to five friends. Reputation will matter more. If anyone can say anything, the source becomes everything. You’ll follow people, not feeds. You’ll trust names, not headlines. Credibility becomes a filter. Taste will compound. Knowing what to say, what to share, and what to ignore will separate the great from the average. Curation beats creation. Taste becomes leverage. And wisdom will become harder to fake. AI can sound intelligent. But it can’t live through something real. It can’t wrestle with tradeoffs or sit with a problem for years. Wisdom comes from experience. That’s what will stand out.

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I’ve had this same conversation with countless founders: Clarity doesn’t come before action. It comes from it. Good founders want clarity before they act. Great founders act to get clarity. That mindset shift changes everything. The good founder waits for the perfect moment. Gathers more data. Writes more strategy docs. Talks to more people. The great founder already shipped the thing. It’s live. People are using it. Feedback is coming in. Momentum creates signal. Waiting kills it. And the best founders? They figure out how to do one thing better than anyone else: Get their teams to ship like their lives depended on it. Because they know companies that ship fast learn fast. And companies that learn fast win.

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Legends are forged, not born.

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