@hilaryocasey
In the "attention war," short videos and micro-dramas are capturing fragmented time, shifting cinemas' core competitiveness to "immersive experiences"—large screens, premium audio-visual effects, and collective atmosphere that are hard to replicate at home. In the future, cinemas will evolve into entertainment complexes: VR/AR interactive viewing, LED giant screens, naked-eye 3D, combined with themed dining, live performances, and other "cinema+" models, becoming immersive social destinations.