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When creative directors change frequently, brand DNA risks dilution. To track coherence, analysts look at continuity in silhouettes, color palettes, and storytelling devices across seasons. Metrics like “lookbook narrative consistency” or percentage of recurring house codes (logos, cuts, motifs) help quantify. Social sentiment analysis also flags consumer confusion: Are audiences still identifying the brand at first glance? Over time, too much deviation erodes equity, while too much safety stagnates growth. The solution lies in calculated evolution—integrating fresh perspectives while keeping anchor elements intact. Measuring distortion ensures brand heritage isn’t lost in the turbulence of creative turnover.
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