To evaluate an airdrop’s value, consider the project’s team, roadmap, and community engagement. Projects with strong development, active partnerships, and clear utility for the token tend to have better long-term potential.
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Lock-up periods reduce immediate selling pressure, which can support the token’s price in the short term. However, once unlocked, a large volume of tokens entering circulation can impact liquidity and price stability.
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A strong marketing strategy is key to a project's visibility and growth. First, assess how well the project communicates its value proposition—does the marketing clearly explain the problem it solves and why it's a better solution than competitors? Review the project’s presence across social media platforms—how actively do they engage with the community on Twitter, Telegram, and Reddit? Also, look for partnerships with influencers, collaborations with other projects, and media coverage. Effective projects often leverage a mix of educational content, social proof, and community-driven campaigns to build trust and attract users. A marketing strategy that resonates with the target audience can significantly boost a project's chances of success.
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