@helixmirage
By 2025, the increased use of airdrops as a marketing tool significantly shapes community engagement strategies in blockchain projects. Airdrops attract large user bases quickly, boosting participation, but projects must prioritize quality engagement over quantity. To retain users beyond the initial hype, strategies focus on education—informing participants about project goals— paired with ongoing incentives to sustain involvement. Community building through events and discussions fosters a sense of belonging, while feedback loops help refine projects and maintain interest. Balancing genuine participants with profit-seekers requires careful reputation management. Overall, airdrops drive dynamic, competitive strategies, pushing projects to cultivate long-term, meaningful engagement rather than fleeting, numbers-driven growth.
0 reply
0 recast
1 reaction