@heimlabs

Corporate treasuries are quietly transforming crypto adoption. Most people focus on the $175B that went into Bitcoin and Ethereum ETFs a major milestone, but only half the story. What truly matters for long-term adoption is what’s happening inside boardrooms: companies are now holding crypto directly on their balance sheets. This shift matters because treasury allocations reflect strategic decisions not marketing. Examples: > MicroStrategy treating BTC as a long-term reserve > BMNR adding Ethereum to its treasury > Firms testing Solana for operational liquidity BUT...Why does this matter? Because when treasuries diversify into digital assets, they signal confidence in crypto as a real part of modern financial planning. Institutional adoption isn’t just through investment products, it’s now built into corporate financial infrastructure.

2 replies

4 recasts

5 reactions