@heimlabs
Most people don’t use crypto apps for one simple reason: the signup flow is stuck in the Stone Age.
Extensions. Seed phrases. Pop-ups. Confusion.
Every extra step is a trapdoor where users disappear.
Embedded wallets flip the script.
Instead of forcing people to learn crypto before they can use an app, the wallet is built inside the product itself. A user signs in with something familiar email or social login, and instantly gets a real, self-custody onchain wallet.
No installs.
No phrases to guard like ancient scrolls.
No “wait, what is a wallet?” moments.
It feels like Web2…but everything underneath is fully Web3.
For users → instant access.
For apps → dramatically higher conversions.
For the ecosystem → a path to onboarding the next million humans, not just the crypto-native few.
If you’re building anything onchain, this shift is huge.
It’s the difference between expecting users to climb a cliff… and giving them a door that simply opens.
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