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The Famous “Banned” Story
In 1984, during Michael Jordan’s rookie season, the NBA had a policy requiring shoes to be 51% white and match team colors, with a $5,000 fine per game for violations.
When Jordan wore black-and-red Nike shoes, Nike agreed to pay each fine, creating both controversy and publicity around the shoe .
Nike VP Rob Strasser’s response to the potential fines was enthusiastic: he suggested cutting the league a check for $82,000 to cover an entire 82-game season . Nike then turned this into brilliant marketing, launching the famous “Banned” ad campaign.
Do You know the story ?
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