Harsh (harshsachdev)

You’re not competing for attention, you’re competing for the first seconds. If the opening doesn’t hook, the rest doesn’t exist. Weak headline = invisible ad Great ads don’t ask for attention, they interrupt the right thought at the right moment.

• 0 replies
• 0 recasts
• 0 reactions

Most Web3 teams scale ads like they scale vibes: blindly Here’s what actually works: – target lookalikes of your top 30% revenue wallets – target lookalikes of your competitors – target the people who have highest mindhare for your niche – track which creatives drive on-chain

• 0 replies
• 0 recasts
• 0 reactions

Had a call with a DeFi protocol today they want to acquire more users through ads. But here’s the problem I keep seeing they can’t tell me what actually makes them different. In DeFi, there are 20 other protocols doing the exact same thing with the exact same pitch: better APY,

• 0 replies
• 0 recasts
• 0 reactions

Most Web3 teams scale ads like they scale vibes: blindly Here’s what actually works: – target lookalikes of your top 30% revenue wallets – target lookalikes of your competitors – target the people who have highest mindhare for your niche – track which creatives drive on-chain

• 0 replies
• 0 recasts
• 0 reactions