@gustaveluke

Behind Mini-Program Games' 40% Surge: Light-Game Revolution China's mini-program games hit RMB 233B in H1 2025, up 40.2% YoY. PC versions exploded (+55% activity), contributing 40% revenue with 130% higher ARPU vs. mobile. Drivers: no-download access, social virality, AI-lowered dev costs, hybrid IAP/ads (66%/34%). Beyond WeChat's traffic tail, it's a casual model revolution—multi-device, new demos (45% women/24-40yo)—poised for 600B+ in 2025.

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