@gunarsa
Sustainable tourism is often criticized as a marketing buzzword, but it is not purely a concept.When genuinely implemented—through strict carrying capacity limits, community benefit sharing, low-impact infrastructure, and transparent certification (like GSTC standards)—it delivers measurable positive outcomes: reduced environmental damage, preserved cultural heritage, and real economic gains for local residents.However, many "sustainable" tourism products are greenwashing: hotels that only use recycled paper while still operating mega-resorts in fragile ecosystems, or operators that simply add a few solar panels and call it sustainable.The key difference lies in execution, not the label itself.Conclusion: Sustainable tourism is real when practiced seriously, but mostly marketing when used as a slogan without systemic change.Related websites:
https://www.gstc.org
https://www.unwto.org/sustainable-development
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