@gresha.eth
The Hayden Adams Playbook 🦄
The formula is simple but hard to execute: Dominate a narrow segment -> Build operational know-how -> Expand. Look at Uniswap. Hayden Adams didn't just drop a link and pray. He spent a year "pre-marketing" to Ethereum OGs at conferences, building relationships, and ensuring that the most influential users were ready to swap on day one. Winning a small, high-density group creates a "word-of-mouth" engine that scales infinitely better than any paid advertising campaign.