@gresha.eth

Why Great Web3 Products Die in Silence (The GTM Moat) 🛡️🗺️ Most founders think their smart contracts are their moat. They aren't. In an open-source world, your code can be forked in seconds. Your only real, defensible moat is Distribution. If you’re building for "everyone," you’re building for no one. To win, you need to execute the Normandy Strategy (Beachhead Market). The Core Principle: Before you conquer the world, you must conquer a single, high-density niche. Satoshi didn’t market to banks; he targeted a small mailing list of cypherpunks. Uniswap didn’t run ads; Hayden Adams spent a year winning over Ethereum OGs at conferences. How to find your "Normandy"? (See the infographic below) 1️⃣ Extreme Pain: Find the group that needs your tool to survive or stay competitive. 2️⃣ High Density: Go where they hang out. Not just "Twitter," but specific Farcaster channels or L2-specific Discords. 3️⃣ Low Barriers: Win where the incumbents are too slow to notice you. The Golden Rule: Don't build in stealth. Build your community while you write your code. If you don't have your first 100 users waiting on day one, you've already lost. Deep dive into the full Crypto GTM masterclass by @macbudkowski: 🔗 https://kanfa.macbudkowski.com/crypto-gtm #Web3 #Marketing #GTM #Builders #Crypto cc: @macbudkowski

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