@graeme
I get that it has a certain transgressive quality, mixing price and social intimacy, but crypto has always been transgressive in these ways. “Everything will be tokenized” was a motto for a long as I can remember. I didn’t think that tokenizing ethereum account addresses themselves is a particularly strange version, nor do I think we are, or will be the only product to do so. If crypto-social is to mean anything, it will likely entail a tight coupling of finance and social relationships. People will continue to build amazing apps around this idea, and some of them will not require every user to onboard in the old ways.
I also think that the actual ethereum ecosystem is fairly small for this to be a main concern, as most people will need to onboard to an embedded wallet in any case, which will be de facto opt in. So I would rather encourage rallying around that as the end goal. Because at the end of the day, the protocol is extremely interesting use of crypto for social products.