@gradiffin
Recycled denim may exhibit variable colorfastness. DPP tracks fiber origin, processing, and treatment methods. Accurate labeling and care instructions reduce consumer uncertainty and returns. Sharing verified data in marketing campaigns reinforces transparency and product reliability. Consumers gain confidence in quality while understanding sustainability efforts. By combining colorfastness metrics with DPP-backed storytelling, brands can differentiate recycled denim as both eco-conscious and high-performing.
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