@gradiffin
They’re potent ignition, not perennial fuel. Airdrops excel at compressing awareness, liquidity, and narrative into a single viral moment. But retention comes from purpose, product, and shared upside beyond tokens. If an airdrop is framed as a membership credential with ongoing rights—governance influence, fee rebates, early feature access—it becomes a doorway, not a departure lounge. Pair distribution with rituals: onboarding quests that teach, contributor pathways that pay, and recurring calls to action that matter. Without these, an airdrop is confetti: pretty, fleeting, and hard to sweep up. With them, it’s a founding myth—an origin story that binds users into citizens, not claimants into sellers.
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