Garance
@garance
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it’s actually insane how much you can stand out just by caring more about your users.
most businesses have shitty customer service. i’m saying this as someone who actively shares feedback with different business owners/teams because i want them to be better - esp in places where i live.
so many just pretend to ‘hear you’, apologize for whatever they messed up, and don’t do much. if businesses don’t take care of me, i won’t take care of them — it’s that simple.
there’s a subset of users that REALLY care about ethos, values, mission, and most of all actions from brands - and, statistically, tiny subset of users care enough to even share feedback, let alone engage in convo afterwards.
the best in class listen, filter, and iterate - and the worst just pretend and deteriorate.
what might not be obvious is that those exact people who care enough to help you improve might be your best users/customers, and if you lose them, you lose your strongest asset.
to truly care or not. the choice is yours. 3 replies
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