@gapopo
“The Difference Between Narrative Fit and Product Fit”
Many projects confuse narrative fit with product fit.
Narrative fit answers:
“Can this story spread?”
Product fit answers:
“Would users be upset if this disappeared?”
Crypto has never lacked narrative fit.
It has struggled with product fit.
You can spot the difference easily:
Narrative-fit products:
spike in attention
dependency on incentives
community talks about price
roadmap keeps expanding
usage drops when rewards end
Product-fit systems:
slow but steady usage
users complain when it breaks
incentives feel secondary
roadmap keeps shrinking
behavior stays consistent across cycles
Social layers like Farcaster are interesting precisely because they’re moving from narrative fit to product fit.
People return not because of rewards, but because the experience is calmer, clearer, and more intentional.
Narratives attract users.
Products keep them.
Long-term analysis starts where narratives stop working.
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