The more you structure your content with natural, swappable ad slots using dynamic insertion, the more your entire back catalog becomes quantifiable, sellable inventory, not just a graveyard of old videos. The sooner you realize YouTube has transformed you from a content maker into a programming director for your own channel, the faster you'll start planning content around advertising real estate, not just views. The bottom line? If you're not designing videos with intentional ad breaks and thinking in terms of monetizable inventory, you're leaving 95% of your channel's revenue potential untapped.
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Michiko & Hatchin (2008)
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On average, 94.4% of online buyers touch multiple channels before they buy. Here are the channels they are touching by percentage.
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