Five years ago, I replied to a tweet and it changed my life. "The web3 space needs better marketing — anyone want to start an agency?" A few anons said yes. Within a day we had set up a company, aligned on goals, and were off to the races. That was SHILLR. What we built together still amazes me: we helped 40+ clients generate ~$100M in revenue, funded exhibitions for 1,000+ artists, launched events, podcasts, art releases — and had the privilege of playing a small role in one of the most powerful creative, technological and cultural movements in history. Supporting rising creators, helping founders navigate the complexities of this industry, and getting to work alongside some of the most talented people I've ever met — the past five years has been one of the most rewarding experiences of my life. But all good things come to a close – and I wanted to share that my co-founders and I have decided to wind down SHILLR. The clearest lesson from all of it: the best marketing is authentically doing and being. That principle guided everything we built, and it's the one I'm carrying forward. I've taken time to reflect and be present with my family. Now I'm ready for what's next. There's nowhere I'd rather contribute than at the forefront of technology and culture — whether in a marketing, comms, or growth leadership role, at a fund, or in an advisory capacity. If you're building something that matters, let's talk. To everyone who was part of SHILLR — my co-founders, team, collaborators, clients, and this community at large — thank you. It was an absolute privilege 🫡
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A very big, small (~12lb) life update… Last month, I became a dad! The little lad is healthy and my wife Meela is recovering slowly but surely No matter how many times I’ve tried to string them together, there just aren’t words to describe the experience — of witnessing the woman you love bring an impossibly tiny human being into this world, or any of the time since While all is good, we had a couple complications that have called for me to take a bit more time than planned to be present for the fam. Thankfully things are improving and I’m hyped to get back to work in a more visible way and connect with friends here again To everyone that’s reached out — thank you so much for the kind words and for thinking of us! I’m massively behind on DMs etc. and will do my best to get back to you all asap Grateful to you all, to my incredible teams for holding it down in my stead, and of course to Meela for being the phenomenal wife, mother and woman she is 🤍
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Greetings, colleagues! It appears that business is booming
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